WellWaterTrust (“WellWaterTrust,” “we,” “us”) operates a matching service that connects homeowners with vetted ELAP-certified water-testing labs and WQA-credentialed filtration installers. This policy explains what information we collect on wellwatertrust.com, how we use it, and who we share it with.
The short version
- We collect the information you enter into the lead form — nothing more.
- We share that information with one matched partner (lab or installer) who serves your area. We do not resell your data, broadcast it to multiple partners, or hand it to marketing lists.
- We retain leads only as long as needed to operate the matching service and to comply with legal obligations.
- You can request deletion at any time by submitting the form with “Delete my data” in the notes field, and we will purge your record within 30 days.
1. Information we collect
When you submit the lead form, we collect the fields you provide: ZIP code, requested test or service, water situation (well vs. city, prior result, etc.), name, email address, phone number, and any free-text notes. We also automatically capture the URL of the page where you submitted the form and the timestamp of submission.
We do not collect health information, financial information, social security numbers, government IDs, or precise location data beyond the ZIP code you enter. We do not use third-party advertising trackers.
Cookies and analytics
WellWaterTrust uses minimal cookies for essential functionality. We may use privacy-respecting analytics to count page views and understand which referral channels work — none of these analytics tie usage back to your name, email, or phone number.
2. How we use your information
We use the information you submit to:
- Match your request to an ELAP-certified lab (for testing) or WQA-credentialed installer (for filtration) who serves your ZIP code.
- Confirm receipt of your request and, if needed, follow up if the matched partner cannot reach you.
- Track the outcome of each match so we can remove underperforming partners from the network.
- Comply with legal obligations, prevent fraud, and improve the service.
3. Who we share your information with
Your contact details are forwarded to one vetted partner — an ELAP-certified independent lab or a WQA Certified Installer — who serves the ZIP code you submitted. That partner receives the information for the specific purpose of contacting you about your testing or filtration project.
We do not:
- Sell your information to data brokers.
- Distribute it to more than one partner without your explicit consent.
- Add you to marketing lists.
- Share with social media platforms.
We may share information with service providers who help us operate the platform (Cloudflare for hosting, Resend for email, Google Sheets for record-keeping). These providers are bound by their own privacy obligations and may only use the data on our behalf.
If a matched partner breaches our network rules (e.g. resells your data, contacts you via channels you didn't authorize), we terminate them from the network. Tell us by submitting the form with “Partner complaint” in the notes and we will investigate within 5 business days.
4. How long we keep your information
Active lead records are retained for up to 24 months after submission so we can track the outcome of the match, support disputes, and detect fraud. After 24 months, records are archived in a restricted-access location for an additional 36 months to satisfy U.S. business-record retention norms, then permanently deleted.
You can request earlier deletion at any time (see “Your rights” below).
5. Your rights
Depending on where you live, you may have the right to:
- Access the information we hold about you.
- Correct inaccurate information.
- Request deletion (subject to legitimate business-record retention exceptions).
- Opt out of any future contact.
- Lodge a complaint with a data-protection authority.
To exercise any of these rights, submit the form with the relevant request in the notes field. We respond within 30 days.
California residents have specific rights under the CCPA/CPRA. We do not sell personal information.
6. Children
WellWaterTrust is not directed to children under 18. We do not knowingly collect personal information from anyone under 18. If you believe a minor has submitted information through our site, contact us via the form and we will delete the record.
7. Security
We use industry-standard practices to protect your information in transit (TLS/HTTPS) and at rest (encrypted storage by our service providers). No internet service is perfectly secure; if you suspect your information has been compromised, contact us immediately via the form.
8. International transfers
WellWaterTrust operates from the United States. If you are outside the U.S. and submit information through our site, you consent to the transfer of that information to the U.S.
9. Changes to this policy
We may update this Privacy Policy as our service or applicable law changes. The “Effective” date at the top reflects the most recent revision. Material changes will be highlighted at the top of this page for at least 30 days.
10. Contact
Questions about this policy? You have two options:
- Email privacy@2acrestudios.com — goes straight to a human reviewer, not to a matched partner.
- Or submit the form on our homepage and write “Privacy question” in the notes field.